When Fads Become Fear

I will admit that there have been many past trends creating mass hysteria on social media – Ebola for example – that I did not take seriously. In part, this is due to my privilege as a young, healthy male in the world’s most technologically and medicinally advanced country.

But the other reason it never truly bothered me is this: if it was truly a national or even global concern, it should eventually affect the bottom dollar. Sure, stock markets would take the occasional dip, but the market often trends with hysteria, accurate or otherwise. It’s when individual companies and organizations make decisions that are directly against their bottom dollar that the fear becomes absolutely real.

The NBA Willingly Chooses to Lose Millions

The most recent news from Marc Stein and Woj is the first of its kind over this situation. A multi-billion dollar organization in the U.S., whose primary goal is to grow the brand and increase their value, has done the exact opposite for the sake of public health. It’s sad to say, but most of the time the higher-ups will not allow this decision unless there is no other option and the public opinion is so heavily shifted in one direction.

Either way, this move by the NBA is not one to be taken lightly. As an executive [of which i have no experience but have read several new articles about them], you don’t decide to lose millions because of a fad or trend online. Similarly, the Chase Center will lose more and more each day this Coronavirus is not sequestered. It also sets the precedent for other arenas to make the same difficult decision. This is confirmation for those still in doubt that the numbers (on reputable websites) regarding those infected are real.


Why Me?

If you are like me, it’s very likely this won’t affect you directly. But there’s a good chance it will affect someone in your life. Perhaps a parent, grandparent, or child. These ages are extremely vulnerable, and this virus is three times as deadly as the flu. Even more shocking, the disease can spread even if you do not express the symptoms.

This is why it’s even more important to be proactive. I’m sure you have seen the steps to take, but here is a good place to start.

Maybe you don’t believe that this is as serious as it seems, but what happens if you’re wrong and a loved one becomes infected? Maybe it’s better to put your opinions aside for the safety of others. If this dies down and you end up right after all, I’ll be sure to give you a nice round of applause. But until then, just stay safe. Please.

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Matt Tierney