The NBA Draft which has become an absolute watch for basketball fanatics helped ESPN set several streaming records on Thursday night’s draft. Oklahoma City did their part by being the fifth most watched market.
There 135,200 viewers per minute on ESPN during Thursday night’s broadcast, up 55 percent from last season. There were more than 1.15 million unique viewers, which is up 107 percent from 2016.
ESPN’s linear coverage of the Draft averaged a 2.7 metered market rating, up 13 percent from the 2.4 rating in 2016, according to Nielsen data. It matched the third-highest rated NBA Draft on ESPN. The telecast peaked with a 4.0 rating from 7:15-7:30 p.m. ET.
The top local market was Louisville, which generated a 5.3 rating. Charlotte (4.7), Indianapolis (4.4),Norfolk (4.0), and Oklahoma City (3.9) round out the top five.
Raleigh-Durham (3.8); Los Angeles (3.8); Las Vegas (3.8); Richmond (3.7); San Antonio (3.6) complete the top 10.
This is a pretty common occurrence for Oklahoma City. Despite often being the smallest market in the NBA, they’re int he top of market shares. This team is an obsession for most.We invite you to follow Thunder Digest on Twitter and like Thunder Digest on Facebook. Our Podcast is on iTunes. We also have a Thunder Digest Instagram account if you love fun Thunder photography!